With most people using search engines to search the internet these days for needed products and services, it’s natural for a business to want to be found by those potential customers.
If you want more visitors to your business website, few things can be more effective for growing a business than having your site listed on the 1st page of the search results from a Google search for the keyword you’re targeting.
Where to begin with online marketing
Reaching this #1 spot on Google can be quite easy, but it depends on many factors. Below are several things that we recommend that will get you on your way.
1) Website Required: Obviously a website is one of the most important factors for any new or existing business in this day and age.
2) Google Analytics: If you are starting out with a new website or have an existing website then we recommend signing up for a Google Analytics account. This is a free reporting service that Google offers and it allows you to see current status of your website’s visitors and how they interact with your site. It will also give you valuable insight into how your website’s visitors are finding you and where they are located.
3) Google Webmaster Tools: Again, Webmaster Tools is a free service from Google and acts as a magnifying glass for your website. It gives you valuable in depth information about your websites performance on the internet. This information and reporting can be used to help strengthen your website.
4) Search Engine Optimization: Most people have heard of the term SEO before. Proper SEO helps your website gain exposure to keyword searches done from search engines. If SEO for your site is done properly, when a person does a search for your product or services your website will display in the first page results.
Quality of Your Website Content Matters
Regardless if you plan on your business website to have 5 pages or 500 pages, the quality of content posted should always be top notch. If you feel writing is not your forte, copy writers can be hired to produce the content for you. Look for a copy writer that specializes in your product or service.
Increasing Online Exposure
A great way for growing a business is through increasing online exposure. Doing the above steps is the first in an ongoing process that can be done to ensure online success of your business. We know because every day we help business owners get their websites discovered and ranked by the search engines.
Hiring an Online Marketer
Here at Landon Technologies, Inc. we like to think of a website as a 24/7/365 automated advertising vehicle for your business. Online Marketing is one of many services that Landon Technologies, Inc. offers and by far one of the most important.
As a business owner it is of the utmost importance for your business to have an online presence and be visible in search results for your particular product or service. This is particularly true if you are a small business with an eCommerce site. Having a website that performs well on search engines like Google will give you the clear edge over your competition.
We hope this article was helpful to you and don’t forget to check back for more tips on Growing a Business. Contact Us for any questions you might have.